Balmain have kept it a family affair this season, casting four sets of siblings in its AW15 campaign. Bella & Gigi Hadid and Kendall & Kylie Jenner star in the Mario Sorrenti shot visuals, along with modelling sisters Joan and Erika Smalls and brothers Fernando and Armando Cabral. The sibling duos pose for Sorrenti’s camera in Olivier Rousteing’s AW15 collection inspired by the glamour of 80’s Paris.
Olivier Rousteing is bringing youth and modernity, as well as a certain hip-hop sensibility to the Balmain, where he’s been at the helm since 2011. He recently made a playlist to accompany this new campaign. With former campaign stars Rihanna and Kanye West making appearance.