Not so long ago Apple Music introduced the world to their “Discovery” campaign and now there is a brand new discovery commercial. Music means many different things to different people,it is how people either express themselves or relate to the music that shows how powerful music truly is. The commercial details the power and connectionthrough music, depicted by Nine Inch Nails creator and Apple Music associate Trent Reznor:
“Music has never had a bigger place in our lives. To have access to nearly all the music the in world at our fingertips is remarkable.And yet, there needs to be a place where artists and fans can discoverone another…” Successful artists such as: Leon Bridges, Flo Morrissey, Kygo, James Bay, Flying Lotus, Shamir, and Ibeyi, appear throughout the commercial, in a classic black and white theme. Sticking with the theme of unity amongst artist’s and fans, Apple Music keep it short and sweet with their slogan, “All the artists you love and are about to love, all in one place.” You can check out the full commercial at the top of the page. Are you a fan of the new commercial? Leave a comment below to let us know your thoughts.
Keep up with the L Ø S T C U L T U R E team daily for the latest!