We previously reported the latest release from Etta Bond, teaming up with Chris Loco for ‘Seen And Never Heard’. This week saw the official video for the track and it certainly doesn’t disappoint. The video, directed by Mike Gripz, is a blunt presentation that illustrates how a woman’s position in a relationship is typically portrayed and explores if Etta should settle down in a relationship that may not be best for her.
‘Seen and Never Heard’ is a reclaiming of her own voice, and she’s reclaiming it in style: featuring Etta Bond and a group of friends wearing nothing but boards bearing the song’s powerful lyrics, the video is so bold it’s initially quite a jarring watch. That is, until you start to think about all the usual ways in which nude female bodies are sexualized on film, and about how different, and quietly moving, this visual is.
“[Some people] might not notice the words,” Etta stated in her interview with The FADER. “They might judge us, rate us out of 10, objectify us….When you are able to deflect the bullshit people throw at you, when you are able to shrug at people’s feeble attempts to define who you are—the strength and power absorbed from that is worth the bullet. This video was not just a chance for us to ‘love ourselves the way we are’ it was to test ourselves. This was not an egotistical display. It was us, coming together as one. If you can’t see past a bunch of naked ladies, you’re simply proving my point. And that’s fine.”
“If you can truly see the beauty in others, you’ll truly see the beauty in yourself. I hope to give young women a video that will encourage them, and show them how to love themselves, not wish they were somebody else. I want girls to remember and understand that they are in control of their own lives, of themselves. I want girls to know that they are worthy, not inadequate. I want girls to be seen and heard.“