Its been a month now since L Ø S T C U L T U R E started bringing you a weekly list of tunes that are worth a listen in our CLOUD 9 series. We have featured over 30 amazing artists, ranging from well known rap stars [Young Thug] and R&B crooners [Miguel] to emerging grime artists [Isaiah Dreads] and UK singers [Gabi’el]. The diversity in our lists, including our guest curated feature with Holly Rokit, show how big the music scene is, both in the UK and the US, and even further beyond. This is why we delve into the depths of Soundcloud to bring you 9 of the best the scene has to offer. This week sees an ecclectic mix so kick and back and enjoy as we present
L Ø S T C U L T U R E | Cloud 9: 005.
1.Charli XCX – Vroom Vroom
British singer Charli XCX releases a new track entitled ‘Vroom Vroom‘ [with SOPHIE] which is a follow up her 2014 project Sucker. The track premiered on Beats 1 radio and is a noisy, thrumming, ‘Hollaback Girl‘- esque piece of pop weirdness. The beginning of the track features an icy electronic instrumental, and stoically rapped lyrics. The chorus however is a flawless sugary R&B hook that is made for mainstream radio. Because of this pairing, the track never loses momentum, remaining fresh for the duration the song.
2. dvsn – The Line
Paul Jefferies, better known as Nineteen85, the producer behind Drake’s ‘Hotline Bling‘, ‘Hold On, We’re Going Home‘, among many more, has a new artist, recording under the name dvsn. The Toronto-based producer shared two of the unknown singer’s tracks when he was the guest DJ set on the Beats 1 OVO Sound Radio show. The “line” in question is the one that divides two people before guards are let down, before a wary tumble into love becomes an exhilarating free fall. While dvsn remains unknown, this track surely deserves to be exposed.
3. Watercolor Werewolf – DontJuly
Influenced by a number of different genres including funk, dance, hip hop and rock, Watercolor Werewolf are a collective consisting of Scoop Deville, Michael Sterling Eaton and Stori that have been releasing music for a little while now. Their new track ‘DontJuly‘, is pushed by these infectious vocal chops and energetic synth melodies, paired with some equally as energetic drum work. The combination makes for something intriguing and infectious, as all of the artists bring their talents to the track and give us something incredible.
4. WSTRN feat. Youngs Teflon – Best Friend (Remix)
WSTRN don’t look to be slowing down any time soon, with the release of their track ‘IN2‘ racking up 1,500,000 plays on YouTube and Soundcloud combined. Alongside that smash hit, the trio from West London dropped a remix of their track ‘Best Friend‘ alongside Youngs Teflon. The track serves as a platform for all involved to showcase their talent and we see solid verses from Louis Rei and Akele Charles, as well as Teflon. The beat is hypnotising at time and the chorus from Haile is instantly catchy.
5. Aaron Cohen – The One
New York native Aaron Cohen is back with Kemal produced track ‘The One‘. The track finds Cohen showing off his lyrical talents over top of this menacing, rather infectious instrumental. Driven by some snappy drum work and smoothed out melodic elements, the beat makes a flawless home for Aaron to do his thing. He most certainly doesn’t fall short, giving us one hell of a new effort in the process. With new project The Matter mixtape on it’s way, its clear that we have a lot more to come from the versatile and creative rapper.
6. Jay Prince feat. SiR & Joyce Wrice – Afrophunk
Londoner Jay Prince has announced details of his forthcoming Beautiful Mercy EP (due to be released on 20th November) and released its lead track ‘AfroPhunk‘. Created during his trip to LA with Inglewood-based writer and producer SiR and Joyce Wrice, ‘AfroPhunk‘ represents, according to Prince himself, love, more specifically, self-love. With the lush, funky production and smooth vibes, Prince is doubling down on the sound that has brought him success so far, and we can’t wait to hear more.
7. Michael Christmas feat. Mac Miller – Grab Her Hand
In anticpation for his new album What A Weird Day that dropped last week, Michael Christmas has released a new track alongside Pittsburgh rapper Mac Miller. ‘Grab Her Hand’ is geared towards the ladies in a slightly joking/serious way as Christmas and Miller offer up persuasive pick-up lines and sexual puns over production from Rami Beatz, Ashe, & Nate Fox. The jazzy, trumpet-led track is incredibly smooth and shows Christmas’ ability to be lyrical, while making great records at the same time.
8. The Last Skeptik feat. Dream Mclean & Matt Wills – Tomorrow
The Last Skeptik and Dream Mclean join forces, yet again, for the first single from the producer’s new Revenge Is The Best Success EP. ‘Tomorrow‘ is a journey into the mind of the procrastinator. Over TLS’ plodding drums and chiming bells, the weary and embittered tones of Dream Mclean sit perfectly when partnered with the melancholic vocals of Matt Wills, who said; “Nothing shows what the song’s about more than the fact it was made by three dickheads, spending nine hours in East London smoking cigarettes, eating Asian sweets, and occasionally writing lyrics.”
9. AD feat. Ty Dolla $ign, The Game, O.T Genasis, IAMSU! & K Camp – Juice (Remix)
‘Juice’ is Compton up-and-comer AD‘s biggest hit yet, off his mixtape, Blue:89, and now he’s got some of L.A.’s biggest stars to remix the street anthem. Ty Dolla $ign opens the stacked remix, showing that, despite his constant smoothness, he’s still got some bars. The League of Starz produced tracks also sees a verse from The Game, as well as feature spots from OT Genasis and Bay Area mainstay IAMSU!. Atlanta’s K Camp is the outsider on the track, but he’s been collaborating with Cali artists extensively this year, and it shows in his sound.