LOST CULTURE – CLOUD 9: 025.

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Well what started out as a man with an idea [and perhaps too much time on his hands!] now reaches its 25th edition. Our weekly series, Cloud 9, has grown in popularity with every edition and has had the support from all of the artists involved and we’ve even had special guests curate for us aswell! As we look to grow and showcase talent from around the world, its important to remember where we started and who matters the most. So let us take a moment, to thank all of the wonderful supporters  who have pushed the Cloud 9 series, helped us with suggestions and shared all of the great music we feature.This week in music has seen Big Sean & Jhene Aiko take on very different personas for their visual ‘Out Of Love‘ while the news came that UK rapper Skepta would be releasing his highly anticipated project Konnichiwa on May 6th and even showed us what to expect with latest release, ‘Man (Gang)‘. We continued to shine the spotlight on the vast female talent in the UK scene with #LostCultureMeets with Espa and JONES and also saw what rap was like in Manchester with our One To Watch with rapper Two4Kay. But with every week comes a string of new releases and as always, we have worked to find you 9 of the best from the “Cloud of Sound”. So sit back, plug-in and relax as we present;

L Ø S T  C U L T U R E | Cloud 9: 025.

 

1. Benny Benassi & Chris Brown – Paradise

Four years after Benny Benassi and Chris Brown first collaborated on ‘Beautiful People‘, one of the biggest crossover records of 2011 which went top 10 in the UK, he duo have reunited to release new single ‘Paradise‘. The track is a radio-ready anthem driven by Chris Brown’s lovestruck coons. The progressive, pulsating record is paired with an official music video which premiered on Billboard. Accompanied by golden shots of the glistening ocean and beautiful women playing in the sand, the duo breezes along the California beach town ending up at a sunset beach party where Benassi is spinning. Filled with summer vibes and a carefree attitude, this track leaves viewers craving their own paradise.

 

2. Pep – Bait For No Reason

Pep is a rapper/music producer who has become renowned for his witty word play as well as composing beats live and simultaneously rhyming over them intricately in one-take. With the likes of Kano and Stormzy lending their vocals to the freshly made beats on previous productions, his unorthodox and original way of making music certainly makes him stand out from the crowd. Fresh from his critically acclaimed music video ‘RWD 2‘ – Pep returns with this slick new track called ‘Bait For No Reason‘. This new track explores people’s desire for social fame and is a true social commentary of the modern world we are living in. The track only builds excitement for Pep’s No Stars EP which is rumored to be dropping at the end of this month.

 

3. Adian Coker feat. Bluey Robinson – Aim

Adian Coker takes ‘Aim‘ and shows what a true marksman he is on his brand new single taken from forthcoming E.P Connect A futuristic galaxy of electro synths orbit around an explorative drum beat making way for the entrance of a rock fuelled hook. Adian Coker takes a strong lyrical stance on ‘Aim‘, a quality that his loyal fans will already be accustomed to, however there’s something notably different about this record. There’s a relaxed edge that to the track, aided by the smooth and R&B, soulful hook from Bluey Robinson which feels accessible and the perfect introduction to his new capsule of music. The release gives an understanding and a much more upbeat and playful element to his music without any compromise on quality.

 

4. Throes + The Shine feat. La Yegros – Guerreros

Hailing from both Porto and Luanda, the quintet Throes + The Shine‘s inspirations span a multitude of genres and cultures, ranging from Africa and Europe to South America and the States, to create a fully organic mash-up of energetic sound. Embodying both adventure and vitality, the collective use every ounce of their creativity to build something unique; most evident in their latest offering.Ahead of their forthcoming album Wanga, which is expected on 20th May, the fusion group have just revealed fresh cut ‘Guerreros’, a carnival-ready track featuring Buenos Aires artist La Yegros.   With new dates just announced, they can next be witnessed taking their explosive sound on tour across Europe.

 

5. GRIM feat. Manga – Problems

GRIM is back with an explosive bang, releasing his latest single ‘Problems‘. The track is a far cry sonically from the first handful of tracks he has released [‘In The Moment’ and ‘Slow Intuition‘], swapping smooth and creamy R&B vibes for a hard-hitting trap sound. The instrumental is led by booming 808 drums and machine gun-like snares, which as always, comes courtesy of the man himself. He brings the devil to life in his lyrics too, putting up a middle finger to a girl who’s been nothing but a problem to him. The South-Midlands hailing artist switches the beat up during the second half paving the way for Roll Deep legend Manga to come through and shell it down with some grime flows.

 

6. Althea – Ride

Ride‘ is the second track from London based newcomer Althea. Changing pace from the traditional R&B sound that we heard on her last track, ‘Out Of Time‘, the 19 year old shows a different side to her sound over this upbeat, bass heavy banger. Delivering some catchy an infectious lines, Althea finds herself crooning about being down with someone till the end, or “till the wheels off” as she puts it. The track is ultimately a true love song with commitment and trust at its core and Althea is able to display her maturity to maintain such topics. Her first two tracks have served as a great introduction to what we can expect from Althea and only leaves us wanting more.

 

7. Jay Elly – Stressin Me

US rapper JAY ELLY has just released his debut project, DREAM$, in which Jay invites listeners on a musical journey, by way of an 11-track effort, that also features guest appearances from fellow Kentucky natives and Hoodstock Records artists Nemo Achida, DesignerFlow and J. CannonHis lyrically advanced and conceptual music is not only a reflection of his life but also easily relatable to his growing fanbase. From tales of mind-altering drugs, loss, love, and lucidity there will be no sleeping when you wander into Jay Elly’s DREAM$. Executive Produced by Balloonz, the debut effort from Jay Elly is a spacey, melodic, and lyrical breath of fresh air.

 

8. Rock FOE – Seere Medley

London rapper and producer Rocks FOE ended March strongly with the powerful, intense video for ‘Law‘ from his excellent Legion EP on Black Acre. This weekend, he returned with an incredible eight minutes of furious, righteous spitting over production that mutates through three different iterations, each as intense as the last. The multi-part track is packed with quotables, plus he produced the whole thing himself which just goes to show how dangerous he can be as an artist. In the UK, we have the boom bap hip-hop scene, lots of tough road rap, and the grime scene that is so exciting right now. And then there’s Rocks FOE, straddling those worlds with consumate ease

 

9. Ursa Major – 5am

Ursa Major is a Canadian emerging singer-songwriter and producer from Toronto who has been releasing some tracks which show a real potential mixing perfectly psychedelic and R&B including the likes of ‘Around‘ and ‘Dusk‘, released early this year. But the time has come to make a proper introduction with his new single entitled ‘5am/Intro‘, where the 19-year-old young talent shows a clear evolution in his sound approaching to a more PBR&B sound which is really appealing and easy to listen to. The track was produced by Ursa himself with the collaboration of Adel Kazi and it’s another taste taken from his debut EP, which is expected to be released sometime this year.

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