West Coast artist Atlee has been extremely busy over the summer season. After dropping his debut EP Lost In Transition this June, the rapper returned with strong visuals for ‘Building’ and ‘Living‘. This week brings the latest video drop from Transition in the form of ‘Bad Habits‘.
The Eric Nelson directed piece follows the lyricist trying to escape a toxic yet addictive relationship. Under a lit up overhead tunnel, he spits about losing himself in his dangerous indulgences. Scenes of a sunny California are intertwined as Atlee repeats “I gotta have it // I gotta have it // I gotta have it // My bad habit” across the songs chorus. Finally realising the error of his ways Atlee storms off into the night frustrated with his sins.
The visual provides evidence that Atlee is here to be taken seriously. All three videos from Lost In Transition have been consistently impressive for a new act and the hard work is definitely paying off. Hopefully, both the material and clips to come from this artist stay at this level and goes to new heights.