Nuela Charles Looks For Hope In ‘Crumbling Down’

Working with director Brandon Fletcher, the video displays a choreographed power struggle, but one in where both sides, at times, appear to take the upper hand. In the video for her new single ‘Crumbling Down‘, Edmonton, Alberta singer Nuela Charles sings about the breakdown but her visuals, including two leaping and sparring dancers, capture the inherent optimism of survival. It’s not a story about victims but rather resilience in the face of adversity. An anthem for the fallen. Public domain footage of tumultuous times in our recent history is used to give a wider lens and a bit of background to the story and the idea that over time, no matter what we face, if we hold on we will recover and rebuild and carry on.

Sometimes you have to fall. Hard. And then you get back up, dust yourself off and come back even stronger,” she wrote in an email to The FADER. “‘Crumbling Down’ is about a state of being. A moment in time. A moment of weakness. But recognizing there is a certain strength in weakness“.

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