With October here and the year turning to the end of its penultimate season, the Hip-hop and R&B arena has already been graced with some Autumn favourites. As the year draws into its fourth quarter, L Ø S T C U L T U R E have you covered with some of the standout picks of the season.
Following Tinashe‘s Summer-anthem ‘Super Love‘, the RCA singer returned last week with her latest offering “Company“. The down-tempo effort, sees Tinashe discuss her temporal need of a companion. But before we deem her desperate she clarifies “Babe, you’re just my little side thing, just a little sweet fling“. The xylophone-led beat, provided by both The Dream and Tricky Stewart follows Tinashe‘s dilemma as she re-iterates her demands. The track is perfect for this time of year and continues to reinforce Tinashe‘s fearlessness when it comes to experimentation.
New artist GNRA continues to experiment with the Island vibes. In his latest single ‘I Wont Leave‘, he discusses his obsession with the love of his life, and makes it known that he will stand by her side. “Grab hold of me, 52 weeks, yeah // Still I wont leave” he sings over the chorus. The infectious dance-hall production is instantly perfect. GNRA has definitely found his musical pocket.
ScHoolBoy Q continues to push The Blank Face LP campaign, and dropped the latest visuals of the project for the album track ‘Overtime‘ late September. The clip was a breath of fresh air and easily slots in as one of the best videos of last month. The Jack Begert and Dave Free visual features several panned shots of ScHoolBoy Q and features Miguel and Justine Skye. The colourful scenes and individual settings for each artist are what give the clip a dimension of it’s own. It’s also laid back, fun and completely captures the essence of the song itself. Solid effort for all parties involved.
Mick Jenkins is another Hip-hop standout in the visual department this month. His cinematic video for ‘Drowning‘ is in a league of it’s own. The racially charged, 6 minute clip shows Mick, a runaway slave, rowing and saving the fallen on the way. In the end he’s faced with a decision; drown his enemies or rise above the situation. After a dramatic interjection by a female slave, he reluctantly pushes two slave owners out to sea. The Nathan Smith directed video has powerful undertones and seamlessly conveys the songs message. Catch Mick Jenkins’ debut album The Healing Component which was released everywhere last month on all streaming platforms.
As reported earlier in the month brand new [or not] singer H.E.R. took the R&B arena for a much needed ride in September with her debut project H.E.R Volume 1. Dropped with zero promotion the artist found her way to the top of the ITunes R&B Chart almost instantly and received mass attention from the likes of Tyrese, Wyclife, Alicia Keys and Justine Skye. The project most certainly lives up to the hype. H.E.R.‘s rich tone and flawless writing convey all the emotion’s associated with being in the unknown in a relationship and unfamiliar of self-worth and confidence. A late night vibe which is geared towards the fall season. A must listen.
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