‘Fascinate Ya‘ is the brand new single from Tara Priya – an addictive slice of lush, grooving pop-soul. Her vocals, alternately sultry and ethereal, glide over hip-hop-soaked drums and icy synths to command the subject – so common he wouldn’t stand out in a criminal line-up – to “drop my heart at the door” and then mockingly ask, “do I fascinate ya?”
This new release is the follow up to last year’s acclaimed EP Friends Like These – a gorgeous collection that included the singles ‘Friends Like These,’ ‘One Foot Out’ and ‘Who That.’ Effortlessly blending elements of jazz, soul and the irresistible grooves of ‘90’s hip-hop, Tara creates a sound that’s classic, contemporary and original. Tara Priya was born in San Francisco to a Persian mother and an Indian father. Tara trained in opera and jazz voice from the age of 11. After two years at Columbia University, she left New York for Los Angeles, where she sang hooks on rap demos in underground hip-hop studios in exchange for recording time for her own R&B/soul music.
Her first self-release, written & co-produced by Tara, was discovered in a vinyl record shop in Kobe, Japan, by indie tastemaker P-Vine Records and was subsequently released in Japan, where it debuted at #2 on iTunes and hit #6 on the Billboard Japan airplay charts. Tara then began collaborating with London producer Steve Booker and quickly fell in love with the east London music scene and moved there shortly after ward in 2014.
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