Well what a 2016 it was for girl group M.O. After a string of hits from ‘Love The Most‘ [feat. Yungen] and ‘Who Do You Think Of?‘, they finished the year on a massive high, signing a deal Polydor Records and Interscope in the US as well as releasing their transatlantic hit, ‘Not In Love‘. To kick start 2017 off with a bang, the trio have now released the visuals for the aforementioned track. The track features the girls in power mode alongside one of the hottest rappers in the world right now in Kent Jones.
With an incredible-as- now-expected video again directed by Charlotte Rutherford and Kate Moross, it’s another inescapable female anthem that looks set to cement M.O’s status as the most credible emerging girl groups on the planet right now. Featuring the girls in their bedrooms generally taking the piss out of ridiculous boyfriends, rapper Kent drops in to give the male version of events. Bringing synths and subtle steel drums to a bouncy, unmistakably M.O beat, produced by FRED and electric [Raye, Stefflon-Don, Charli XCX], the girls again revel in being the masters of their own lives, and in doing so again set the bar for vital, sophisticated girl-power. That’s definitely something to celebrate.
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