West London phenomenon Shakka released his highly anticipated sophomore EP, The Island at the end of 2016 after selling out KOKO, winning Best R&B/Soul Act at the MOBO’s for a second year in a row and with the success of his debut Pitched Up/Sony Music UK release The Lost BoysEP.Now back with a visual for lead track ‘Don’t Call Me‘, Directed By Asylum 33, Shakka continues to thread his theme of concepts, clean and poignant releases.
Directed & Produced by London collective Asylum 33, Director Ray Fiasco speaks on wanting to work with Shakka, “I’ve wanted to work with Shakka for a while, to capture the energy of his music in a visual, and I really think ‘Don’t Call Me’ captures that so well. He’s really great to work with, he brought such a cool energy to the day, so we’re all really happy with it all overall.”
When asked about his ideas and concepts for the visual, Ray explained, “The video is about Shakka having a self combatting inner dialogue, triggered by a phone call in the morning, waking him up. He spends the video having flashbacks of moments with his ex girlfriend. Every part of his day triggers a memory attached to where he is, or a flashback.”