Premium denim label AG unveil refined SS18 campaign

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Premium denim label AG unveil refined SS18 campaign

Quality denim brand AG present their latest campaign for SS18, brilliantly styled by Emma Wyman and Nell Kalonji. Super clean aesthetics are presented throughout the gallery, elegantly captured by Hart+Leshkina. The campaign sees AG return to their roots, as the creative identity and direction of the brand is taking new shape. Although, the brand’s foundational identity remains the same, providing premium denim wear and high quality product above all else.

“This season’s campaign aims to speak to this narrative by celebrating and highlighting the brand’s unique DNA. Taking a more artistically inclined approach to the campaign’s direction utilizes elements of AG’s factory in South Gate, California combining a surreal and transient aesthetic, yet grounded in its industrial backdrop.”

It’s clear that AG has a standout campaign on their hands this season, blending fashion, art and pure manufacturing work all into one. Deep blue & lighter tones feature heavily, with alternatives like Ivory HazeHimalayan Salt, Sulfur Blackberry and more on offer also. Tight, loose, cuffed or folded, you’ll certainly struggle to find this variety of attractive fits/styles elsewhere this season.

The full delivery is available now at AG Jeans’s official website here for a variety of prices. Both men and women have an extensive amount to pick from, with many sizing options opting for a better/desired fit. Preview the delivery above or find more of the latest fashion releases at the link below.

See more of the latest fashion releases right here

only on L Ø S T  C U L T U R E.

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