It’s that time again for our “Music Video Monday” series. Here at Lost Culture, we want to give recognition and praise the creatives behind the lens aswell as the music as we always champion new talent. Check out last weeks picks from Gifted Gab, Fredo, Halsey, Bhad Bhabie, Cashmere Cat and Sango right here.
First up is BlocBoy with “Look Alive“ which features Drake. In the video, they are joined by a team of people in a basketball gym with Drake repping his signature OVO and Jumpman collab jumpsuit. Drake tries to hit BlocBoy‘s signature dance craze which went viral called the “shoot”. The visuals jump from the basketball scenes to outside to at a party which really adds effect and is shot really well. Next up is IAMDDB with the visuals for her track “Conjuring” . This video is explosive and powerful, it consists of a red filter throughout and shows her surrounded by her Manchester crew in a basement club. At the beginning she shows us how to make an entrance like a superstar which is edit in slow motion adding the extra effect, this is a fun watch.
This week also saw Kendrick Lamar and SZA release “All The Stars” visuals. Dave Meyers who directs a lot of Kendrick‘s videos did not disappoint. The track appears on the ‘Black Panther’, the visuals mix an African aesthetic with superhero flicks. When SZA appears the sings amongst the stars and dancers dressed in beautiful costumes. A stand out part is when Kendrick Lamar is walking through a vast landscape followed by loads of black panthers. This video is directed excellently and is defiantly worth a watch. Finally, Newham rapper Fusion has released visuals for “Pennies and Coppers“. Every shot in this video is so clean, it’s very vibrant and eye-catching.
Look Alive – BlocBoy feat Drake
Directed by: Tay Keith
Conjuring – IAMDDB
Directed by: KC Locke
All The Stars – Kendrick Lamar and SZA
Directed by: Dave Meyers & The Little Homies
Pennies & Coppers – Fusion
Directed by: Unknown
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