The atmosphere in the Hip-hop arena, particularly when it comes to women, is changing. Beyond the mainstream tier, where MC’s such as Nicki Minaj, Remy Ma, and Cardi B currently sit, there’s a new movement brewing – but something feels different. The conventionally catty and iron-fenced periphery appears to be opening up, there’s a gap for the newbies to infiltrate in a major way. With Saweetie being able to break the mould slightly with her mild hit ICY GRL last year, there’s most certainly room for upcoming talent to shine through. As the scene begins to expand and finally let some talent back into the industry, L Ø S T C U L T U R E look at who has the potential to crack the mainstream market.
After finessing the mix-tape circuit over the last few years, Rico Nasty amassed a dedicated fan-base and demonstrated that she had the bars to prove why. The rappers distinctive style and edgy, punk influence contribute to her unique package and instantly addictive discography. This year, however, Rico took her career into overdrive by not only signing to Atlantic Records but also dropping one of the most cohesive bodies of work by any rapper this year. Titled Nasty, Rico introduces the masses to who she is in a loud, unapologetic and quirky way. Throughout each track, it is established, quite quickly, that Rico is here to fight for her position in Hip-hop culture. The record gained attention so quickly, that the rapper was invited to perform one of its singles Countin’ Up on this years BET Experience. The only way appears to be up for the Atlantic signee.
Out of all of the dolls out right now, Asian definitely has the hardest work ethic and the consistency. Her East Asian inspired aesthetic is clearly her most striking feature. However, once you look past that her hard-hitting lyricism, tone, and grind are the true attributes that have kept her bubbling for the last year alone. Her constant and surprisingly open admiration for Nicki Minaj manifested itself further on her latest Doll Szn tapes intro and led to Nicki‘s very clear acknowledgement of the MC on her Beats 1 interview a few months back. On top of this, Asian‘s addition to Bhad Bhabie’s Hi Bich remix was one of the most talked about of all the contributors to the number. Lastly, Asian Doll is now the first lady of pioneer Gucci Mane‘s imprint. With all of the accolades on the table before the Dallas rapper has officially launched, it’s only right to count Asian as the “doll” watch.
It may seem as though City Girls appeared out of nowhere following their appearance on Drake‘s latest Scorpion project. However, the pair have been lighting up the 305 / wider America for a while now. One of their best assets is their signing to Quality Control, which fellow rapper Trina let out of the bag earlier this year, during an appearance on The Breakfast Club. City Girls have had a plethora of urban club anthems such as Where The Bag At and the infectious I’ll Take Your Man (which samples the Salt-N-Pepa original). The duo also gained favourable reviews for their latest project titled Period, which was gaining solid streams prior to their Scorpion feature. However, there is a slight obstacle in the way of their success – jail time. City Girls’ JT handed herself in for fraud over the weekend and faces anywhere from six months to two years in jail. If the pair can maintain relevancy and JT‘s jail stint isn’t for too long, the pair have all the assets to shine – thankfully, Quality Control still has their back, criminal record or not.
Hailing from Harlem, Melii has erected a considerable buzz around her brand over the last few months. After gaining online credibility for her remixes to hits such as Bodak Yellow, the singer quietly signed to Interscope Records and debuted her powerful number Icey. The record instantly caught on and even got a play by Rihanna which further built on her moment. Following this, the act has been seen with the likes of Peter Rosenberg and gaining airplay on Hot 97 as she heightens the momentum. With a debut record due in fall, Melii may just prove to be the fastest female rapper in history to kick-start a successful campaign.
For more music news and updates, click right here only on
L Ø S T C U L T U R E