Nike defends Serena Williams’ Catsuit Ban
Tennis sensation Serena Williams received support from Nike after French Tennis Federation prohibited her catsuit at the French Open.
Williams, who had her outfit curated and designed by Virgil Abloh, donned a black catsuit during her latest match at the US Open. The all black outfit was created in order to prevent blood-clots from forming in her legs. Which she has frequently experinced after the birth of her first child back in September 2017.
After debuting outfit, Williams stated that she felt like a ‘warrior princess’ and ‘a queen from Wakanda’. However, French Tennis Federation President Bernard Giudicelli did not feel the same and said ‘it will no longer be accepted’ at future French opens.
After this, Williams received the support from numerous celebrities and outlets as well as her sponsor Nike.
The sportswear brand uploaded a black and white photo of Williams with the caption ‘You can take the superhero out of her costume, but you can never take away her superpowers #justdoit’
— Nike (@Nike) August 25, 2018
To see the sponsor supporting their athlete rather that partaking in PR damage control is an incredibly refreshing. Especially regarding the constant criticism of Serena Williams. It will be exciting to wait and see what outfit she actually reveals at the French Open.
For more sports related news, click right here only on
L Ø S T C U L T U R E