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Childish Gambino announced as new member of the adidas family

As he kicks off his “This is America” tour, Childish Gambino has freshly been announced as the latest creative to join the adidas family. The global sportswear brand unleashed the news via social media, and it quickly ignited throughout the net. Other notable collaborators with the label include the likes of Kanye WestPusha T and more recently, Kylie Jenner.

It seems he just can’t take an L right now, with Glover‘s “Feels like Summer” video going viral a few days ago and trending #1 on YouTube. Along with his hit show “Atlanta“, popular/acclaimed album and part in “Solo: A Star Wars Story“, this news only adds more prestige to the Glover as an all-round artist.

Adidas Originals tweeted the following video a few hours ago:

Featuring the same animation style and the same team that handled his latest music video, the two powerhouses cleverly announced their new fellowship. What will it entail? Guess we’ll have to wait and see. For now, we only have the hint in the video, which is a model which closely resembles the Superstar 80.

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Featured Image: @felix.aaa


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