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Kanye West Debuts New Collaboration with Lil Pump at Pornhub Awards

Last night Kanye West took full creative control of the inaugural Pornhub Awards as the creative director.

During the festivities, Kanye debuted his new single and music video featuring Lil Pump titled “I Love It“. Directed by Spike Jonze, the video see’s the pair strut down a corridor in comically cartoonish oversized outfits.

In addition to releasing new music, West also designed the presenters’ outfits and the award trophies. The Yeezy label also provided the make-up styling and wardrobes for each presenter.  The outfits featured will also be made available to purchase online.

The rapper also designed the trophies personally which took the shape of a phallic statuette handed to the recipients.

Kanye’s involvement with Pornhub comes after he admitted being a big fan of the pornography website during a TV appearance last month. In response, Pornhub offered him his own lifetime membership.

You can check out the visuals for “I Love It” in the clip above.


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