The latest addition to the Skepta x Nike footwear line is built on a black neoprene base. The design is complete with “NEVER SLEEP ON TOUR” text on the instep. In addition, printed near the toe is “12:05 PM JUNE 08 2014”.
The text makes reference to Skepta’s relationship to New York City. Interpreting the Nike Air Max Deluxe, the artist pays tribute to the city’s role in his career path.
The text on the upper of the shoe commemorates the time and date Skepta released his breakout single “That’s Not Me”. It also acknowledges a mentality that guides his work ethic.
Bringing the shoe together is the contrasting dark red tinting found on the full-length Air unit sole system that heightens the approaching release.
The special edition Air Max Deluxe is believed to be released on September 8 for the retail price of $190.