Taxi, transport, and food delivery company UBER is reborn, receiving a fresh new logo and fully updated app along with many internal changes.
Designed by international brand consultancy, WolffOlins, the rebrand pulls from a desire to make the brand more cohesive worldwide. It does instantly offer a cleaner image, one previously murky due to controversy and widespread issues. The proverbial slate is a lot cleaner, but perhaps not wiped clean entirely.
These overt changes aren’t the only ones though, with Uber appointing its first chief marketing officer, RebeccaMessina (former Coca–Cola executive), earlier this week. A few weeks before that, they welcomed Nelson J. Chai as their Chief Financial Officer.
They’ve announced some new safety features and a fresh function named ModeSwitch. This means that riders in cities where Uber have various options of travel, along with ridesharing, will begin to see these options right on their home screen.
The brand has also expanded their JUMP bikes to more cities, announced a car rental pilot with Getaround and are working on potentially offering scooters. These methods will all be incorporated into their updated mobile application.
A spokesperson for Uber said in a statement:
“We’re excited to unveil a new, simplified logo for the Uber app that brings back the U, its easily recognizable, and is scalable across the 660 plus cities we serve,”