Dove is Now Officially A Cruelty-Free Brand

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Dove is Now Officially A Cruelty-Free Brand

Dove has not tested on animals for more than 30 years. However, now PETA finally makes the brand’s commendable practice official, according to Glamour.

Unilever has revealed that the personal care brand has received accreditation from the animal rights organization. This means that all Dove products will now be certified with PETA’s cruelty-free logo. This also follows parent company Unilever’s announcement to support a global ban on animal testing within the beauty industry.

On September 5, the state of California officially voted to ban all sales of cosmetic products that undergo animal testing. This is a momentous development as it is the first time that any region within either the United States or European Union has committed to ending animal testing.

Unilever has announced in a press release that it will be supporting the Humane Society International‘s #BeCrueltyFree campaign. Unilever aims to end animal testing on a global scale within five years through planned legislation, educating consumers and raising awareness.

The movement certainly has its work cut out for them. A report by Yahoo found that approximately 80-percent of countries still allow animal testing as of July 2018.

We’re hopeful that a new standard has been set for the betterment of the beauty industry. Let us know what you think.

Source: Glamour

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