Cherry Los Angeles supports California wildfire victims with charity t-shirts

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Cherry Los Angeles supports California wildfire victims with charity t-shirts

Aiming to help their community, Californian apparel brand Cherry Los Angeles prepares to release a bunch of t-shirts in support of the people that were affected in Malibu wildfires.

Contributing the best way they know how, through fashion, the shirts arrive in white throughout and feature honorary writing across the torso. Embellished with the Coreopsis flower – which is found in Malibu’s Point Dume National Preserve – the shirts pay direct homage to the west L.A. city.

In addition, “CALIFORNIA WE LOVE YOU,” is written in a line across the back, with the phrase “AMERICA’S BRAVEST” front. Also, a faint Fire Department badge is applied on the rear, which serves as a tribute to the firefighters who tackled the blaze. All proceeds will benefit the victims and their families.

Available to now on Cherry’s website here for the next 24 hours, be sure to comment your thoughts below or click the highlighted link beneath to explore more fashion and related news.


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On Thursday evening the Malibu community was with one of the most destructive wild fires in history. Many people have lost their homes leaving them with nothing. Just imagine waking up stripped of every single possession. A little from a lot of people can make this tragedy a little less tragic. With this money we will provide clothing basic essentials to malibu families in need. Let love shine and rebuild this beautiful city together…. We used the Coreopsis flower as a symbol of rebirth. You could find this flower in the Point Dume National Preserve of Malibu. All proceeds will be given to the families that were directly hit by the fires. This t-shirt will only be available for 48 hours. Funds will directly be donated as soon as we take down the t-shirt from the site.

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Source: Hypebeast

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