Nike backs Raheem Sterling in new “Speaking Up” campaign
Manchester City F.C. kit sponsors Nike back another one of their athletes, Raheem Sterling, after speaking out on racism in football via social media.
Experiencing racial abuse whilst playing at Chelsea F.C.‘s ground Stamford Bridge a few weeks ago, Sterling felt impelled to post his feelings surrounding the situation on Instagram.
Receiving a wealth of love and support, but more importantly sparking conversation worldwide on the issue, Nike has taken the opportunity to add to their support of Colin Kaepernick and Serena Williams.
Both athletes featured in similar campaigns with the sportswear brand for similar reasons, however, the message this time around reads – “Speaking up doesn’t always make life easier. But easy never changed anything”
This is in support of Raheem‘s lengthy message, which involves how the British media “fuel racism anD aggressive behaviour“. See the message in full below in case you missed it or be sure to comment your thoughts on the campaign underneath. Also, explore more lifestyle news by tapping our highlighted link below.
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Good morning I just want to say , I am not normally the person to talk a lot but when I think I need my point to heard I will speak up. Regarding what was said at the Chelsea game as you can see by my reaction I just had to laugh because I don’t expect no better. For example you have two young players starting out there careers both play for the same team, both have done the right thing. Which is buy a new house for there mothers who have put in a lot of time and love into helping them get where they are, but look how the news papers get there message across for the young black player and then for the young white payer. I think this in unacceptable both innocent have not done a thing wrong but just by the way it has been worded. This young black kid is looked at in a bad light. Which helps fuel racism an aggressive behaviour, so for all the news papers that don’t understand why people are racist in this day and age all i have to say is have a second thought about fair publicity an give all players an equal chance.
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