Is the Arnault family & LVMH Group €200m Notre-Dame pledge an insult to humanity?

Are the Arnault family & LVMH Group in the wrong for their €200m Notre-Dame pledge?

The Arnault family and their LVMH Group are under fire after pledging €200m to the Notre Dame, which was largely destroyed after it was set on fire April 15th.

Owning or partially owning a plethora of luxury brands, including the likes of Louis VuittonMoët HennessyDior, FendiCéline, BerlutiKenzo, Marc Jacobs, Fenty Beauty and tons more premium labels, the act is being lambasted for all that it apparently represents. 

With poverty, hunger, health crisis, natural disasters, community issues, and much more troubling our modern world, many believe that the money could have gone to better use. Once the news broke, the story went to the court of public opinion, and after filtering through mass tweets, posts and captions about the gesture – it seems the verdict is that Bernard Arnault is guilty.

Although it’s an act which sees LVMH attempt to preserve an important piece of art and history, it’s clear that it’s also simultaneously offensive to many. Referring to humanity in the sense of “benevolence” and the good of us all, collectively, their contribution certainly presents an interesting dichotomy/conversation at the very least. 

Many working-class people carry certain consistent narratives about the rich, known for solely ‘taking care of their own’  and commonly associating their actions with elements of selfishness. However, a fraction of voices are still defending LVMH’s decision to support the reconstruction of the great cathedral, mainly due to its historical significance. These same individuals are also arguing Arnault right to do as he pleases, and spend money on what he feels or his company feels is important. 

In this battle between sentimental value and the good of the world, which comes out on top for you? We want to know your thoughts on the news in our comment section below or via social media now (tag us @lostculture/


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