It’s a new week and L Ø S T CULTURE is here with a new Music Video Monday for you. It’s a time where we like to give recognition to the talent behind the lens as well as the talent in front. Keep reading to see what outstanding projects have been revealed to the world in the past 7+ days.
Drill vet and OFB leader Headie One joins up with close peer Skepta for their debut collaboration, which arrives in the form of “Back to Basics“. Filmmaker and director Hugo Jenkins handled the visuals for that exciting collab, whereas Ray Fiasco applies popping colours and vibrant backgrounds to Not3s and Tiggs Da Author‘s feel-good “Nasti Riddim“.
Well-known director SUAVE blends some clean drone shots with quads and motorbikes on T Mulla and Hardy Caprio’s “Droptop”, and we see two of the UK’s most popular rappers in Mist and Fredo go abroad for an exotic-feeling “So High” video.
Overseas, Jim Jones co-directs his visual with SHULA THE DON for Fat Joe-featured album single “NYC“, as the legends pair up for an ode to their city. Both Miley Cyrus and Alexandre Moors (who also featured in last week’s edition – see here) have received immense backlash for the “hypersexualized” and “obesity-promoting” music video for “Mother’s Daughter“. What do you guys think?
Last but certainly not least, Andy McLeod was in charge of the epic visuals for “Beautiful People“, where Ed Sheeran and Khalid combined for the first time too. This is likely to be the first of many videos from Ed, as he will be releasing a whole host of collaborations on his “No.6 Collaborations” project arriving Friday,
For last week’s edition of Music Video Monday (018) please tap here.
Headie One – Back To Basics (feat. Skepta)
Directed by: Hugo Jenkins
Tiggs Da Author x Not3s – NASTI RIDDIM
Directed by: Ray Fiasco
T Mulla ft. Hardy Caprio – Droptop
Directed by: SUAVE
Mist ft. Fredo – “So High”
Directed by: N/A
Jim Jones ft. Fat Joe – NYC
Directed by: SHULA THE DON & Jim Jones
Miley Cyrus – Mother’s Daughter
Directed by:Alexandre Moors
Ed Sheeran feat. Khalid – Beautiful People
Directed by: Andy McLeod
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