Hi-Tec Sportswear have taken this years AW19 campaign as an exploration of the urban recreational space. The theme is showcasing an outdoor lifestyle direction capturing the seasonal months. The Sportswear line features the practical functions with a streetwear twist to encapsulate the brand as a whole.
Hi – Tec unisex apparel collection encompasses a variety of outerwear options; a parka, utility vests & Sherpa fleeces. The AW19 offering also presents seasonal tones, with highlights of pop colours, Camo patterns within their tracksuits, sweats & a prominent fleece pant. Earthy shades flow throughout the collections clothing and footwear; including the “Badwater 146“, “Shadow TL” and the brands iconic “Silver Shadow“.
Gemma Leverington, lead designer said, “The exploration behind the range was to visit the youth and street culture through style development and delve into the young, fresh attitudes with the highlights of bright colours popping throughout. Silhouettes of Hi-Tec’s outdoor nods and heritage footwear styles were taken in to care whilst maintaining a relevant collection.”