ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. The name is an acronym for the Latin phrase Anima Sana in Corpore Sano which translates as “a healthy soul in a healthy body”. In recent years their running shoes have often been ranked among the top performance footwear in the market. Onitsuka became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS brand.