Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line. This was when a young Michael was still an unproven rookie. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases. Initially focused on creating basketball shoes, the company has expanded its offerings to produce a variety of ready-wear and leisure attire. Air Jordans still remains a top-selling sneaker for many retailers.