About Us
LOST CULTURE was founded by Andre Lance in 2015 as an independent online publication exploring fashion, music, art and sport. What began as a platform for discovery is now a contemporary sportswear brand shaped by streetwear, performance and running culture.
Mainline sits between contemporary streetwear and sportswear, creating considered pieces for everyday life. Performance is built around running, combining technical function with the LOST CULTURE aesthetic.
Alongside the collections, LOST CULTURE RUNNING CLUB (LCRC) brings the community together through running, shared events and experiences. LOST CULTURE exists at the intersection of fashion, sport and culture.
